Top 5 Social Apps Performance on Android in Nigeria - Q4 2021

Throughout the fourth quarter of 2021, the top five social apps on the Android platform in Nigeria—TikTok, Pi Network, Facebook Lite, TikTok Lite - Save Data, and Instagram—exhibited significant trends in downloads, active users, and revenue.

TikTok saw notable increases in both weekly revenue and downloads. Revenue peaked at approximately $4K in the week of December 20, 2021. Downloads surged significantly towards the end of the quarter, reaching around 340K in the last week of December. Active users experienced a slight fluctuation but remained steady, ending the quarter with nearly 1.18M users.

Pi Network experienced a decline in downloads over the quarter, starting with 211K in late September and dropping to about 25K by the end of December. Despite this, active users showed resilience, maintaining around 700K throughout the period.

Facebook Lite maintained a consistent performance with downloads fluctuating between 59K and 110K weekly. Active users showed a slight dip mid-quarter but recovered to approximately 4.12M by the end of December.

TikTok Lite - Save Data downloads exhibited a downward trend, starting at 70K and ending at around 72K. Active users, however, showed an upward trend, peaking at around 2.03M in mid-December before slightly declining to 1.94M by the end of the quarter.

Instagram also displayed varied trends. Revenue remained relatively low, peaking at $87 in mid-November. Downloads fluctuated, reaching a high of 82K in early October and stabilizing around 67K by the end of December. Active users hovered around the 5M mark, showing minor fluctuations throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.